I created my brand out of the passion and dreams I had from an early age. When I was less than 18 years old, I decided to take a step towards my ambitions, inspired by my parents, who also ran their own businesses. Even then I knew that I wanted to create something unique, something the world had not yet seen. Projects would appear in my dreams, sometimes literally keeping me awake- it was like a constant call to action. I knew that if I didn't start now, someone else might overtake me. And so it began.

From the idea to this moment, where you are just reading these words, almost a year has passed. It was a challenging time, but also incredibly exciting. I wanted to create something truly unique, something that would express my emotions, experiences and passions. It all started with a difficult moments. Every projects I create is a part of this journey- personal, emotional and passionate.

My brand is not just a fashion. It's a story about dreams, strength and passion. It is me. The design is meant to embody the immense confidence you feel when wearing my clothes. You are supposed to feel special and strong. I hope that every design that comes out of my hands captures that emotions and that you feel it when wearing my clothes. This is just a beginning.

A huge thank you to my parents and friends who have accompanied me every step of the way.

I love you guys.

Amelia.